Projects
181 Women Helpline ( Tamil Nadu Government)
As the leader of the marketing and digital team for the 181 Women Helpline project under the Tamil Nadu government, I assumed a multifaceted role with a strong emphasis on content creation and strategic event management. My responsibilities encompassed overseeing all aspects of content development for our social media marketing campaigns, including spearheading two successful seasons of a film festival ( Mangai Short Film festival) dedicated to raising awareness about women's issues. Additionally, I orchestrated a series of impactful on-ground awareness programs, such as captivating sand art installations, community cycling events, engaging mall promotions, and inspiring collage events. These initiatives not only attracted public attention but also garnered significant participation from esteemed figures, including the Honorable Chief Minister of Tamil Nadu, M.K. Stalin, and the ex-DGP, C. Sylendra Babu. It was a privilege to be at the helm of such impactful endeavors, promoting the 181 Women Helpline and contributing to the cause of women's empowerment in Tamil Nadu.
SchoolSkies
In my role as a digital marketer for Schoolskies, an ERP software tailored for schools, I've spearheaded comprehensive campaigns to elevate its online presence and drive engagement. Leveraging targeted strategies across various digital platforms, I've implemented SEO enhancements to boost visibility, crafted compelling content to showcase the software's benefits, and executed social media initiatives to foster community engagement and lead generation. Through analytics-driven insights, I've optimized our approach, ensuring that our messaging resonates with our target audience of educators, administrators, and school stakeholders. By aligning our digital efforts with Schoolskies' mission to streamline school operations and enhance educational experiences, we've effectively positioned the software as a trusted solution in the education technology landscape.
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RSI Content Solutions
In my capacity as a graphic designer and digital marketer at RSI Content Solutions, I've played a pivotal role in shaping the company's visual identity and digital footprint. Through innovative graphic design solutions, I've created visually captivating assets that effectively communicate RSI's brand message and product offerings to our target audience. From designing engaging social media graphics to crafting eye-catching website visuals, my work has helped enhance RSI's online presence and drive user engagement. Additionally, my digital marketing efforts have involved developing and executing strategic campaigns across various online channels, including email marketing, content creation, and search engine optimization (SEO), to effectively reach and convert prospective clients. By combining my expertise in graphic design and digital marketing, I've contributed to RSI's success in establishing itself as a leading provider of content management solutions in the industry.
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Multiple Small Projects
Over the past six years, I've had the privilege of wearing multiple hats as a graphic designer, 3D artist, and digital marketer, collaborating with numerous small businesses to elevate their brand presence and digital strategies. Through creative graphic design solutions, I've crafted visually stunning assets that have helped these businesses stand out in crowded markets. As a skilled 3D artist, I've brought products and concepts to life, adding depth and realism to their visual representations. Concurrently, my digital marketing expertise has driven targeted campaigns across various online platforms, optimizing reach, engagement, and conversion rates. Whether designing captivating visuals, modeling intricate 3D renderings, or strategizing effective digital marketing initiatives, my versatile skill set has consistently contributed to the growth and success of these small companies in today's competitive landscape.
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