About Me

As a Marketing Professional, my role is multifaceted, encompassing various aspects of marketing and content creation. I oversee traditional marketing efforts, including devising and executing strategies to promote our products or services through conventional channels such as print media, FM,  television, etc., I manage our digital marketing initiatives, which involve leveraging online platforms, advertising, and data analytics to reach and engage with our target audience . Additionally, I play a pivotal role in crafting and executing our social media marketing campaigns, harnessing the power of platforms like Facebook, Instagram, and Twitter to connect with our customers and build brand awareness. Content creation is a core component of my responsibilities, as I develop compelling and relevant content that resonates with our audience, whether it's through blog posts, videos, infographics, or other formats.

​

My role as a Marketing Head is dynamic, requiring a combination of strategic thinking, creativity, and a deep understanding of evolving marketing trends to drive our brand's success in today's competitive landscape. As the lead of the marketing and digital team for the 181 Women Helpline project under the Tamil Nadu government, I assumed a multifaceted role with content creation and strategic event management. My responsibilities encompassed overseeing all aspects of content development for our social media marketing campaigns, including spearheading two successful seasons of a Film festival dedicated to raising awareness about women's issues. Additionally, I orchestrated a series of impactful on-ground awareness programs, such as captivating sand art installations, community cycling events, engaging mall promotions, and inspiring college events. These initiatives not only attracted public attention but also garnered significant participation from esteemed figures, including the Honorable Chief Minister of Tamil Nadu, M.K. Stalin, and the ex-DGP, C. Sylendra Babu.